![]() With a small surprise in the counters of a major Brazilian supermarket chain, they were able to open smiles even before the consumer opened a Coke. The catch: the camera activates only when it detects a smile.Ĭoke opens happiness everywhere. The latest in such videos are these:Īs part of its global sustainability program, Coca-Cola has launched ‘2ndLives’, a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water-squirter and pencil sharpener, among others, and encouraging consumers to reuse and recycle plastic.Īn activation programme in which people can take portrait pictures for use in official IDs through Coca-Cola branded photo booths. All of them have the ingredients of great activation programmes. Some of these activations have gone on to win awards, while many have become viral successes. ![]() ![]() Most of them involve an on-ground event where consumers engage with the Coca-Cola brand directly or indirectly. ![]() Of late, there’s been a surfeit of videos for Coca-Cola which can be broadly clubbed under ‘activation’ or Promo. ![]()
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